Speaking Engagements
Trademark Concerns for Restaurants
March 6, 2019As restaurants turn increasingly to social media to lure in patrons, their legal exposure increases. On March 19, 2019, Kyle-Beth Hilfer will present at the New York County Lawyers Association’s CLE entitled “NYC Restaurant Law: Are You Ready for Business?” She will discuss best practices for protecting the restaurant’s intellectual property and promoting the brand lawfully. Below is a preview of her discussion on the most pressing concerns relating to restaurant trademarks.
Read More...Advertising Claims Substantiation: Legal, Marketing, and R&D Perspectives
February 7, 2018Claiming your product is the best in the industry? Does it have superior service to a competitor? Or perhaps you want to claim that nobody can outperform your product? This kind of advertising copy requires claim substantiation. On January 25, 2018, Kyle-Beth Hilfer spoke at ACI’s Advertising Claims Substantiation Boot Camp. She moderated a panel discussing the key roles, responsibilities, and disciplines of the members of the claim substantiation team.
Read More...Upcoming Webinar: Creating Cutting Edge Ad Campaigns that Protect Intellectual Property
December 27, 2017The building blocks of any brand are its trademarks, copyrights, and patents. 2018 will bring new intellectual property concerns as brands confront and leverage emerging technologies, such as cryptocurrency incentives, virtual reality, and smart objects. Marketers will need cutting-edge campaigns to stay competitive and promote a brand’s intellectual property. Join me on January 30, 2018 for a practical webinar in which you will learn about how advertising law intersects with intellectual property protection.
Read More...Design Meets Intellectual Property Law Challenges
November 5, 2017Kyle-Beth Hilfer will speak about intellectual property law challenges in hospitality design at BDNY 2017 (Boutique Design New York). Ms. Hilfer will discuss legal issues in hospitality design at the concept, manufacture, and purchasing stages. In particular, she will present the challenges of legally protecting furniture, lighting, layouts, and decor. In addition, she will explore opportunities for protecting unique and original hotel brand experiences and FF&E. Finally, Ms. Hilfer will offer best practices for avoiding intellectual property infringement and achieving protection under patent, copyright and trademark laws.
Read More...Advocacy and Civility in Arbitration: Do They Go Hand in Hand?
September 5, 2017Litigations are notoriously hostile proceedings. All too often, advocates come to arbitrations wanting to apply the same strategies and procedural maneuvers they use in court. In fact, such an approach may backfire and violate ethical standards. Best practices in arbitration advocacy differ greatly from those in litigation.
Read More...What You Need to Know Now about Running Legal Social Media Prize Promotions
July 27, 2017Kyle-Beth Hilfer recently spoke on a webinar offered by The Knowledge Group entitled “Social Media Contests and Sweepstakes: Understanding Legal Considerations and Regulations.” Social media prize promotions boost engagement and brand awareness and attract customers. While sweepstakes and contests have been around for decades, the social media context creates some unique complications. Here are three important questions you need to ask before running social media prize promotions.
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