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March 2011

Paying for Playing the Wrong Tune: FTC Enforces Endorsement/Testimonial Guides against Guitar Educator

March 30, 2011

A recent FTC enforcement activity shows that the FTC is serious about its revised Testimonial and Endorsement Guidelines (http://1.usa.gov/ii9Dk0).

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Prize Promotions Near Top of FTC Consumer Complaint List. Do Marketers Know the Law?

March 22, 2011

On March 8, 2011, the FTC released its list of Top Consumer Complaints areas for 2010. In 4th place out of ten, the category of “Prizes, Sweepstakes, and Lotteries” had 64,085 complaints, accounting for five percent of all complaints the FTC received. (See

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Loyalty Programs: Points, Codes, and Gift Cards–Oh My!

March 16, 2011

As Dorothy Marketer and her team skip down the Yellow Brick Road, they gaze longingly towards the gleaming, green Emerald City in the distance, filled with loyal customers and financial profit. They decide that a loyalty program will help bridge the gap in brand communications and deliver them squarely to the gates of the Emerald City. But have they forgotten that there are real dangers along the way that may prevent them from a safe arrival?

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Ten Steps for Managing Employees in Social Media

March 8, 2011

As companies embrace social media in 2011, they should consider the role of their employees as their online representatives. Instead of prohibiting social media activity all together (a practice that may sustain legal challenge), companies should allow their employees a social media presence while providing some rules to govern their conversations. Well-written policies prevent public relations disasters and potential legal liability. In addition, when done properly, they also create environments that foster productivity and loyalty among employees.

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And the Oscar Goes To….Brand Marketers with a Clear Vision

March 3, 2011

Were you as bored by this year’s Oscar presentations as I was? James Franco and Ann Hathaway were supposed to provide a young and hip version of the Oscar brand. I’m not sure that seeing James Franco in drag qualifies. But when technology revived Bob Hope as a host, or when Billy Crystal took the stage, the Oscar brand came back to life!

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Restaurants Gobbling Up Social Media Marketing

March 2, 2011

Restaurants have always relied on word of mouth marketing and repeat customers to keep their businesses thriving. Social media platforms offer the restaurant industry unique strategies for public relations, by encouraging their customers to return and spread the word about their establishments. Restaurant owners are gobbling up these marketing opportunities.

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