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Intellectual Property


Kyle-Beth Hilfer understands that intellectual property is the cornerstone of a brand. She helps companies transform their ideas into legally protectable copyrights and trademarks. Representing both licensors and licensees, she helps develop long-term business plans to maximize the value of their intellectual property portfolios. She assists in the development, use, maintenance, licensing and protection of their trademarks and copyrights, and she offers strategies for exploiting intellectual property in a global marketplace.

As an arbitrator on the Intellectual Property panel for the American Arbitration Association, Kyle-Beth is well versed in handling intellectual property disputes. She harnesses this expertise for her transactional clients, preparing clearly drafted and effective license agreements to help avoid litigation down the road.

  • Trademark selection and clearance
  • Trademark search evaluations
  • Domestic and foreign registrations
  • Trademark maintenance programs
  • Trademark watch services
  • Domain name protection and disputes
  • License agreements
  • Trademark oppositions and cancellations
  • Trademark counterfeiting advice
  • Trademark litigation, Lanham Act, and unfair competition claims
  • Works for hire
  • Derivative works
  • Multiple ownership
  • Fair use
  • Licensing agreements
  • Digital Millennium Copyright Act advice
  • Virtual and augmented reality
  • Art licensing
  • Merchandise licensing
  • Software licensing
  • Trademark licensing
Social Media
  • Protection of trademarks/copyrights in social media
  • Infringement Issues
  • Trademark highjacking
  • User generated content
  • Unsolicited ideas
  • Testimonials and endorsements
  • Development of prize promotions
Rights of Publicity and Privacy
  • Use of a person’s name/likeness
  • Advice on commercial usages
  • Use of photographs
  • Impersonation and avatars


Upcoming Webinar: Creating Cutting Edge Ad Campaigns that Protect Intellectual Property

December 27, 2017

The building blocks of any brand are its trademarks, copyrights, and patents. 2018 will bring new intellectual property concerns as brands confront and leverage emerging technologies, such as cryptocurrency incentives, virtual reality, and smart objects. Marketers will need cutting-edge campaigns to stay competitive and promote a brand’s intellectual property. Join me on January 30, 2018 for a practical webinar in which you will learn about how advertising law intersects with intellectual property protection.


Design Meets Intellectual Property Law Challenges

November 5, 2017

Kyle-Beth Hilfer  will speak about intellectual property law challenges in hospitality design at BDNY 2017 (Boutique Design New York).  Ms. Hilfer will  discuss legal issues in hospitality design at the concept, manufacture, and purchasing stages. In particular, she will present the challenges of legally protecting furniture, lighting, layouts, and decor. In addition, she will explore opportunities for  protecting unique and original hotel brand experiences and FF&E. Finally, Ms. Hilfer will offer best practices for avoiding intellectual property infringement and achieving protection under patent, copyright and trademark laws. 


Restaurant Law University: Branding and Marketing Concerns

May 23, 2017

Hospitality businesses are becoming increasingly creative in their marketing, not only to win new business, but also to maintain relationships with loyal customers. On June 6, 2017, Kyle-Beth Hilfer will moderate and speak at Restaurant Law University. In her presentation on branding, she will discuss the legal implications of various branding and marketing techniques.



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