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February 2016

How To Keep Your Native Advertising Legal

February 26, 2016

The FTC’s recent guidance on native advertising reinforces that transparency and disclosures are important for avoiding consumer deception. Consumers may be confused by advertising that feels and looks like an editorial platform. They cannot always tell who is responsible for the message. The FTC wants to make sure that consumers know when they are looking at advertising so they can evaluate its credibility.

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