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March 2013

Sweepstakes and Prize Offers Create Interdisciplinary Legal Risks for Marketers

March 8, 2013

Consumers love prizes, but they hate being deceived by illegal and false promises of prizes. They especially hate when they have been lured into giving away personal information or spending money needlessly. Sweepstakes and contests require detailed legal vetting, but so do the advertising and marketing messages that accompany these prize promotions.



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