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March 2012

Pinterest’s Updated Terms: Copyright Concerns Continue

March 26, 2012

Last Friday, Pinterest released its updated Terms of Service, declaring that these terms “are easier to understand and better reflect the direction our company is headed in the future.” So that raises the question: where is Pinterest headed?

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Reframing the Pinterest Debate: Seeking Technological Solutions to Copyright Problems

March 21, 2012

The Wall Street Journal took notice of the growing concern over Pinterest’s policies in its blog and print editions last week. It cited to this author’s blog in its article “How to Use Pinterest without Breaking the Law.”

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Branding on Pinterest: How to Avoid Legal Liability

March 6, 2012

Last week, I suggested in my post that unless Pinterest addresses the legal issues inherent in its business model more responsibly, it cannot reach maturity as a social media website. I suspect that over time, we may see Pinterest evolve, but how can brands establish themselves on Pinterest in its current format with its existing terms and conditions? Below are some steps to take in developing a Pinterest branding strategy that minimizes legal risk.

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