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Internet & New Media Law

Ensuring Legal Compliance in the New Media Landscape

In this era of information and new media, emerging technologies are creating a complex maze of legal regulation. Businesses are eager to use new media to communicate information about their brand, and technology is often progressing faster than the law. In such unchartered territory, it is essential to have comprehensive legal guidance from an attorney who keeps up with the latest technologies. Whether a client is launching a user generated content promotion, exploiting social media, or delving into the world of augmented or virtual reality, Kyle-Beth Hilfer can help navigate the newly arising legal regulations and case law.

Areas of advice:
  • Virtual/augmented reality
  • 3d Printing intellectual property issues
  • Social media
  • Mobile marketing
  • App development
  • Sweepstakes, games, contests on new media platforms
  • Advertising and marketing programs in new media
  • Data security and privacy policies
  • Native advertising
  • Testimonials and endorsements in cyberspace
  • Telemarketing and e-mail marketing
  • Intellectual property protection
  • Geo-location technology
  • E-commerce agreements
  • Website, agency, and vendor agreements

Featured

Design Meets Intellectual Property Law Challenges

November 5, 2017

Kyle-Beth Hilfer  will speak about intellectual property law challenges in hospitality design at BDNY 2017 (Boutique Design New York).  Ms. Hilfer will  discuss legal issues in hospitality design at the concept, manufacture, and purchasing stages. In particular, she will present the challenges of legally protecting furniture, lighting, layouts, and decor. In addition, she will explore opportunities for  protecting unique and original hotel brand experiences and FF&E. Finally, Ms. Hilfer will offer best practices for avoiding intellectual property infringement and achieving protection under patent, copyright and trademark laws. 

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What You Need to Know Now about Running Legal Social Media Prize Promotions

July 27, 2017

Kyle-Beth Hilfer recently spoke on a webinar offered by The Knowledge Group entitled “Social Media Contests and Sweepstakes: Understanding Legal Considerations and Regulations.” Social media prize promotions  boost engagement and brand awareness and attract customers. While sweepstakes and contests have been around for decades, the social media context creates some unique complications. Here are three important questions you need to ask before running social media prize promotions.

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Influencer Marketing Ills: Legal Problems on Instagram

April 24, 2017

The Federal Trade Commission (FTC) has been watching social media influencer marketing campaigns particularly carefully. In the modern world of social media marketing, the line between acceptable business practices and illegal deceptive speech can be blurry. The government agency wants to ensure that consumers are not manipulated with endorsements and testimonials that brands have “bought.” In the first quarter of 2017, the FTC went on the prowl on Instagram to find influencers and brands whose posts may be violating the law. In April, the FTC sent over ninety letters to companies and some celebrity and other social media users, reminding them of the legal requirements for clarity in their influencer marketing.

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