Hilfer Law has more than thirty years’ experience
launching, marketing, and protecting brands.


“Each of us puts in one little stone, and then you get a great mosaic at the end.” – Alice Paul

Kyle-Beth Hilfer provides legal services to advertising, marketing, promotions, intellectual property, and new media clients.

Kyle-Beth’s hallmark is her ability to integrate her
clients’ business goals into practical, innovative legal solutions.

Get to know us


Advertising Claims Substantiation: Legal, Marketing, and R&D Perspectives

February 7, 2018

Claiming your product is the best in the industry? Does it have superior service to a competitor? Or perhaps you want to claim that nobody can outperform your product? This kind of advertising copy requires claim substantiation. On January 25, 2018, Kyle-Beth Hilfer spoke at ACI’s Advertising Claims Substantiation Boot Camp. She moderated a panel discussing the key roles, responsibilities, and disciplines of the members of the claim substantiation team.


Upcoming Webinar: Creating Cutting Edge Ad Campaigns that Protect Intellectual Property

December 27, 2017

The building blocks of any brand are its trademarks, copyrights, and patents. 2018 will bring new intellectual property concerns as brands confront and leverage emerging technologies, such as cryptocurrency incentives, virtual reality, and smart objects. Marketers will need cutting-edge campaigns to stay competitive and promote a brand’s intellectual property. Join me on January 30, 2018 for a practical webinar in which you will learn about how advertising law intersects with intellectual property protection.


Design Meets Intellectual Property Law Challenges

November 5, 2017

Kyle-Beth Hilfer  will speak about intellectual property law challenges in hospitality design at BDNY 2017 (Boutique Design New York).  Ms. Hilfer will  discuss legal issues in hospitality design at the concept, manufacture, and purchasing stages. In particular, she will present the challenges of legally protecting furniture, lighting, layouts, and decor. In addition, she will explore opportunities for  protecting unique and original hotel brand experiences and FF&E. Finally, Ms. Hilfer will offer best practices for avoiding intellectual property infringement and achieving protection under patent, copyright and trademark laws. 



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