Hilfer Law has more than thirty years’ experience
launching, marketing, and protecting brands.

Mission

“Each of us puts in one little stone, and then you get a great mosaic at the end.” – Alice Paul

Kyle-Beth Hilfer provides legal services to advertising, marketing, promotions, intellectual property, and new media clients.

Kyle-Beth’s hallmark is her ability to integrate her
clients’ business goals into practical, innovative legal solutions.

Get to know us

Insights

Design Meets Intellectual Property Law Challenges

November 5, 2017

Kyle-Beth Hilfer  will speak about intellectual property law challenges in hospitality design at BDNY 2017 (Boutique Design New York).  Ms. Hilfer will  discuss legal issues in hospitality design at the concept, manufacture, and purchasing stages. In particular, she will present the challenges of legally protecting furniture, lighting, layouts, and decor. In addition, she will explore opportunities for  protecting unique and original hotel brand experiences and FF&E. Finally, Ms. Hilfer will offer best practices for avoiding intellectual property infringement and achieving protection under patent, copyright and trademark laws. 

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Advocacy and Civility in Arbitration: Do They Go Hand in Hand?

September 5, 2017

Litigations are notoriously hostile proceedings. All too often, advocates come to arbitrations wanting to apply the same strategies and procedural maneuvers they use in court. In fact, such an approach may backfire and violate ethical standards. Best practices in arbitration advocacy differ greatly from those in litigation.

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What You Need to Know Now about Running Legal Social Media Prize Promotions

July 27, 2017

Kyle-Beth Hilfer recently spoke on a webinar offered by The Knowledge Group entitled “Social Media Contests and Sweepstakes: Understanding Legal Considerations and Regulations.” Social media prize promotions  boost engagement and brand awareness and attract customers. While sweepstakes and contests have been around for decades, the social media context creates some unique complications. Here are three important questions you need to ask before running social media prize promotions.

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