Retailer vs Manufacturer Liability For Product Claims

If you are a retailer, you may think you can rely on the manufacturer for substantiation of all advertising claims. In reality, the calculation is not so simple when it comes to the retailer vs manufacturer. In some cases, the retailer may also have liability for unsubstantiated claims. On January 30, 2020, Kyle-Beth Hilfer will speak at ACI’s 3rd Annual Legal, Regulatory and Compliance Forum on Advertising Claims Substantiation. Her panel will explore “Differentiating Substantiation Requirements for Manufacturers and Retailers.”