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December 2012

Risky Pinterest Business? Questions on Intellectual Property Protection and Brand Promotion

December 5, 2012

Pinterest’s announcement last month that it would allow the creation of business accounts seemed a welcome development. After all, the site had always encouraged authenticity but had not been welcoming authentic commercial use. Now businesses can come out of the shadows and claim their board’s business pages. In so doing, they still face many unanswered questions.

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