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February 2012

Pinterest’s Predicament: Legal Issues Prevent Social Media Maturity

February 28, 2012

Last week, Pinterest’s blog said that it was growing up.  The blog stated, “we…know that copyright is a complicated and nuanced issue and we have knowledgeable people who are providing lots of guidance.” It next offered an opt out system by which website owners could embed code to prevent their content from being pinned.

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Preventing Legal Mistakes in Social Media Sweepstakes and Contests

February 13, 2012

Marketing consultants frequently recommend the use of sweepstakes and contests on social media platforms. Yet, in their enthusiasm for using this exciting marketing tool, marketers frequently expose themselves to legal risk. This blog will examine ten mistakes that brands make in launching a social media prize promotion.

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How to File Trademark Applications For Social Media Related Services

February 2, 2012

In 2011, some of the most frequently used terms in trademark applications were “social”, “book”, “network” and “mobile.” This trend at the USPTO reflects the proliferation of social media related services in the marketplace. So how does one file to protect a trademark for social media related services?

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