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April 2017

Influencer Marketing Ills: Legal Problems on Instagram

April 24, 2017

The Federal Trade Commission (FTC) has been watching social media influencer marketing campaigns particularly carefully. In the modern world of social media marketing, the line between acceptable business practices and illegal deceptive speech can be blurry. The government agency wants to ensure that consumers are not manipulated with endorsements and testimonials that brands have “bought.” In the first quarter of 2017, the FTC went on the prowl on Instagram to find influencers and brands whose posts may be violating the law. In April, the FTC sent over ninety letters to companies and some celebrity and other social media users, reminding them of the legal requirements for clarity in their influencer marketing.

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How to Negotiate, Prepare for, and Conduct a Licensing Audit

April 12, 2017

One of the most frequently overlooked clauses in a licensing agreement is the audit clause. A badly worded clause may leave the Licensor struggling to discover and collect unpaid royalties if the Licensee omits or underestimates revenue collected. At the same time, an overreaching clause leaves the Licensee exposed to business interruption and possible bad publicity. Here is a look at the licensing audit from both the Licensor’s and Licensee’s perspectives.

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