Upcoming Webinar: Creating Cutting Edge Ad Campaigns that Protect Intellectual PropertyDecember 27, 2017
The building blocks of any brand are its trademarks, copyrights, and patents. 2018 will bring new intellectual property concerns as brands confront and leverage emerging technologies, such as cryptocurrency incentives, virtual reality, and smart objects. Marketers will need cutting-edge campaigns to stay competitive and promote a brand’s intellectual property. Join me on January 30, 2018 for a practical webinar in which you will learn about how advertising law intersects with intellectual property protection.
First, we will examine how and why brands should consider future marketing strategies as they develop their intellectual property. Next, we will consider how to protect intellectual property in advertising and marketing campaigns and avoid third party infringement. We will also survey essential advertising and marketing strategies to understand their legal imperatives from an advertising law perspective. What blunders may expose the brand to financial and legal risk? Throughout the discussion, we will consider pragmatic realities, such as speed of social media campaigns, the flexibility required to reach consumers on the Internet, and the role of emerging technologies.
Upon completion of this webinar, you will be able to:
- Explain how to develop intellectual property with an eye towards future legal promotion of your brand
- Recognize and avoid mistakes in clearing advertising that can result in third party intellectual property infringement
- Recognize the fundamental axioms of advertising law
- Recognize the mindset of your competitors and regulators who see your advertising and marketing materials
- Analyze social media campaigns for legal risk
- Manage your marketing team and outside influencers with best practices for avoiding legal risk
- Employ tools to work with agencies and vendors to minimize legal risk
- Evaluate competitive business realities against preemptive legal measures to protect the brand