Promotion & Sweepstakes
Influencer Marketing Ills: Legal Problems on Instagram
April 24, 2017The Federal Trade Commission (FTC) has been watching social media influencer marketing campaigns particularly carefully. In the modern world of social media marketing, the line between acceptable business practices and illegal deceptive speech can be blurry. The government agency wants to ensure that consumers are not manipulated with endorsements and testimonials that brands have “bought.” In the first quarter of 2017, the FTC went on the prowl on Instagram to find influencers and brands whose posts may be violating the law. In April, the FTC sent over ninety letters to companies and some celebrity and other social media users, reminding them of the legal requirements for clarity in their influencer marketing.
Read More...Food Law: Advertising & Marketing Concerns for Food Entrepreneurs
April 26, 2016From food subscription services to mobile food trucks, food is on the go, liberated from traditional kitchens. Food law has grown with this thriving industry. For food entrepreneurs launching or growing their businesses, here are ten advertising and marketing law issues to consider.
Read More...What Every Marketer Needs to Know about Trademarks
January 22, 2016Every marketer needs to know some basic facts about trademarks to ensure the brand she is building has protection. Here is a short course in trademark law that will allow you to understand some basic concepts.
Read More...How Your Sweepstakes Rules Can Protect You
August 7, 2015Here’s a great court case that proves the power of having well-drafted rules for your contest or sweepstakes. Even better, the court case involves a plaintiff unsuccessfully suing the FTC.
Read More...Sweepstakes and Prize Offers Create Interdisciplinary Legal Risks for Marketers
March 8, 2013Consumers love prizes, but they hate being deceived by illegal and false promises of prizes. They especially hate when they have been lured into giving away personal information or spending money needlessly. Sweepstakes and contests require detailed legal vetting, but so do the advertising and marketing messages that accompany these prize promotions.
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