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Ghost Kitchens: Intellectual Property Protection and Branding

November 12, 2020

Kyle-Beth Hilfer spoke about the pandemic’s effects on restaurants’ intellectual property protection and regulatory issues with branding ghost kitchens.

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Hot Advertising Law Issues: Summer 2020 Recap and Predictions

September 14, 2020

This summer, brands scrambled to launch in e-commerce, to attract and retain customers, and to differentiate themselves. Here are ten hot advertising law issues that emerged in the Summer of 2020.

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A Q&A on Virtual Arbitrations during Covid-19

June 30, 2020

Arbitrator Kyle-Beth Hilfer sat down for a Q&A through the New York State Bar Association about presiding over a virtual hearing during the pandemic.

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U.S. Supreme Court Ruling: Why Trademark Searches Could Actually Save you Money

April 24, 2020

Skipping trademark searches may cost you your profits if your trademarks infringe on third party’s rights. This week’s U.S. Supreme Court decision in Romag Fasteners, Inc. v. Fossil Group, Inc. underscores why trademark searches can actually end up saving you money.

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Can I Cancel My Contracts Due to Covid-19?

March 23, 2020

 Many businesses are wondering whether they can cancel contracts due to Covid-19. Others are trying to determine how to proceed with contracts going forward. These questions come from parties to both B2B and B2C agreements. Here are some FAQ about force majeure clauses that we are receiving at Hilfer Law along with answers.

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New FTC Guidance: How to Avoid Legal Problems with Influencer Marketing

November 26, 2019

In November 2019, the FTC issued its “Disclosures 101 for Social Media Influencers.” This blog addresses some frequently asked questions that this firm’s clients ask about influencer marketing.

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