Promotion & Sweepstakes
The NFT Marketplace: Philosophy, Legal Issues, and Risk
April 25, 2022The NFT marketplace has exploded, and so has legal risk for its participants. Commercial entities and consumers alike see NFTs as marketing tools, investment strategies, and business drivers. All participants are trying to determine the rules for the road, philosophically as well as legally. This blog focuses on the philosophical underpinnings of the NFT’s ecosystem and associated legal issues.
Read More...Automatic Renewal Subscriptions: New Legal Issues in 2022
January 10, 20222022 ushered in a flurry of new laws regarding automatic renewal subscriptions, free trials, negative option plans, with new headaches for marketers.
Read More...Background Checks: An Essential Tool for Influencer Marketing, Sweepstakes, and Contests
July 12, 2021Specialized background checks are highly recommended to protect brands using influencer marketing or publicizing prize promotion winners.
Read More...Hilfer Law Recognized as 2021 Women Legal Entrepreneur of the Year
March 18, 2021Kyle-Beth Hilfer, Esq. was honored to receive the Women Owned Law (WOL) 2021 Women Legal Entrepreneur of the Year Award.
Read More...Sweepstakes or Contest Legality: How to Avoid Entrant Confusion
February 1, 2021A sweepstakes or contest may suffer from legal risk because of lack of attention to the consumer experience and entrant confusion.
Read More...Auto-Renewal Subscriptions Face New Legal Requirements in New York
November 23, 2020In November 2020, New York passed a new law with detailed requirements for auto-renewal subscriptions. Learn about compliance here.
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