Promotion & Sweepstakes
Protecting A Restaurant’s Intellectual Property (and More)
October 21, 2019Protecting a restaurant’s intellectual property is about more than its trademarks and copyrights.The restaurant industry is in a state of transformation as it accesses technology and maintains connections with customers in exciting new ways. As a result, multidisciplinary threats to a restaurant brand’s reputation loom large. On November 26, 2019, Kyle-Beth Hilfer will present a CLE webinar “Protecting Intellectual Property in the Restaurant Industry: Trademarks, Copyrights, Social Media, and Marketing Issues.”
Read More...Women Owned Law Selects Kyle-Beth Hilfer for “Member Spotlight”
October 1, 2019In September 2019, Women Owned Law selected Kyle-Beth Hilfer for its monthly “member spotlight” interview. You can get to know Kyle-Beth and her law practice better by reading the full interview.
Read More...Legal Problems with Loyalty Programs
December 7, 2018Many brands are offering loyalty programs to reward customers’ fidelity and capture data about their guests. This blog introduces many of the legal problems associated with implementing and running loyalty programs.
Read More...Spinning Wheel Games: How to Keep Them Legal
August 13, 2018Spinning wheel games are cropping up all over websites offering instant win prizes. Some brands also offer anyone who spins to win the additional chance enter into a grand prize sweepstakes drawing. The catch: the customer has to sign up for a newsletter or other marketing material. Several legal issues, revolve (sorry, pun intended!) around these spinning wheel games. To avoid violating sweepstakes and contest laws, brands should adopt some best practices.
Read More...Why GDPR -EU’s New Privacy Law- Matters to American Companies
April 16, 2018In the wake of the Cambridge Analytica hack of Facebook, Americans are becoming more concerned about their data. While we await the fallout in terms of regulation here in the USA, companies should be aware that Europe’s General Data Protection Regulation (GDPR) is fast approaching on May 25, 2018. GDPR outlines specific guidelines for handling EU data. Think it’s a European problem and does not apply to your company? Think again. GDPR will affect any company that collects or monitors data on an individual in the EU.
Read More...9 Common Legal Problems in Restaurant Marketing
February 26, 2018Restaurant marketing has become commonplace, but restaurant owners may not realize their efforts may create legal risk. Here are nine common legal problems that operators may confront in restaurant marketing.
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