Internet & New Media Law
Upcoming Webinar: Creating Cutting Edge Ad Campaigns that Protect Intellectual Property
December 27, 2017The building blocks of any brand are its trademarks, copyrights, and patents. 2018 will bring new intellectual property concerns as brands confront and leverage emerging technologies, such as cryptocurrency incentives, virtual reality, and smart objects. Marketers will need cutting-edge campaigns to stay competitive and promote a brand’s intellectual property. Join me on January 30, 2018 for a practical webinar in which you will learn about how advertising law intersects with intellectual property protection.
Read More...Design Meets Intellectual Property Law Challenges
November 5, 2017Kyle-Beth Hilfer will speak about intellectual property law challenges in hospitality design at BDNY 2017 (Boutique Design New York). Ms. Hilfer will discuss legal issues in hospitality design at the concept, manufacture, and purchasing stages. In particular, she will present the challenges of legally protecting furniture, lighting, layouts, and decor. In addition, she will explore opportunities for protecting unique and original hotel brand experiences and FF&E. Finally, Ms. Hilfer will offer best practices for avoiding intellectual property infringement and achieving protection under patent, copyright and trademark laws.
Read More...What You Need to Know Now about Running Legal Social Media Prize Promotions
July 27, 2017Kyle-Beth Hilfer recently spoke on a webinar offered by The Knowledge Group entitled “Social Media Contests and Sweepstakes: Understanding Legal Considerations and Regulations.” Social media prize promotions boost engagement and brand awareness and attract customers. While sweepstakes and contests have been around for decades, the social media context creates some unique complications. Here are three important questions you need to ask before running social media prize promotions.
Read More...Influencer Marketing Ills: Legal Problems on Instagram
April 24, 2017The Federal Trade Commission (FTC) has been watching social media influencer marketing campaigns particularly carefully. In the modern world of social media marketing, the line between acceptable business practices and illegal deceptive speech can be blurry. The government agency wants to ensure that consumers are not manipulated with endorsements and testimonials that brands have “bought.” In the first quarter of 2017, the FTC went on the prowl on Instagram to find influencers and brands whose posts may be violating the law. In April, the FTC sent over ninety letters to companies and some celebrity and other social media users, reminding them of the legal requirements for clarity in their influencer marketing.
Read More...Consumer Protection: Preparing for Evolution under President Trump
January 23, 2017With the inauguration of President Trump, I have four broad predictions about consumer protection under the new administration.
Read More...Artists’ Intellectual Property Builds Art Licensing Business
April 24, 2015Artists focus on their creativity, their technique, and their product. If, however, you are looking to license your art, you should be equally focused on protecting your intellectual property. Your copyrights and trademarks are the lifeblood of your art licensing business and the foundations for all your branding initiatives. In this blog post, I answer some common questions artists ask about copyrights, trademarks, and branding.
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