Internet & New Media Law
Using ADR to Resolve Intellectual Property Disputes
May 17, 2019Intellectual property litigation is on the rise, and so is alternative dispute resolution (ADR) to resolve these matters. In June 2019, Kyle-Beth Hilfer will leverage her years of experience as an ADR neutral to moderate two panels that consider the options for using ADR in intellectual property litigation.
Read More...FAQ on Cannabis Trademark Applications
May 15, 2019Cannabis, CBD, Hemp. The products are in the news and on the shelves. Businesses should be considering filing for trademark applications to protect their intellectual property. This article answers your FAQ re cannabis trademark applications.
Read More...Legal Problems with Loyalty Programs
December 7, 2018Many brands are offering loyalty programs to reward customers’ fidelity and capture data about their guests. This blog introduces many of the legal problems associated with implementing and running loyalty programs.
Read More...Hilfer Law Expertise Sought in Patent Arbitration Process
September 28, 2018Hilfer Law is excited to announce that ROSE Arbitration has asked Kyle-Beth Hilfer to join its panel of arbitrators. ROSE Arbitration offers an “IPRbitration” arbitration procedure to challenge a patent’s validity. This patent arbitration process offers an efficient alternative to the Inter Partes Review (IPR) process at the Patent Trial and Appeal Board (PTAB).
Read More...Advertising Claims Substantiation: Legal, Marketing, and R&D Perspectives
February 7, 2018Claiming your product is the best in the industry? Does it have superior service to a competitor? Or perhaps you want to claim that nobody can outperform your product? This kind of advertising copy requires claim substantiation. On January 25, 2018, Kyle-Beth Hilfer spoke at ACI’s Advertising Claims Substantiation Boot Camp. She moderated a panel discussing the key roles, responsibilities, and disciplines of the members of the claim substantiation team.
Read More...Upcoming Webinar: Creating Cutting Edge Ad Campaigns that Protect Intellectual Property
December 27, 2017The building blocks of any brand are its trademarks, copyrights, and patents. 2018 will bring new intellectual property concerns as brands confront and leverage emerging technologies, such as cryptocurrency incentives, virtual reality, and smart objects. Marketers will need cutting-edge campaigns to stay competitive and promote a brand’s intellectual property. Join me on January 30, 2018 for a practical webinar in which you will learn about how advertising law intersects with intellectual property protection.
Read More...