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Legal Problems with Loyalty Programs
December 7, 2018Many brands are offering loyalty programs to reward customers’ fidelity and capture data about their guests. This blog introduces many of the legal problems associated with implementing and running loyalty programs.
Read More...Hilfer Law Expertise Sought in Patent Arbitration Process
September 28, 2018Hilfer Law is excited to announce that ROSE Arbitration has asked Kyle-Beth Hilfer to join its panel of arbitrators. ROSE Arbitration offers an “IPRbitration” arbitration procedure to challenge a patent’s validity. This patent arbitration process offers an efficient alternative to the Inter Partes Review (IPR) process at the Patent Trial and Appeal Board (PTAB).
Read More...Spinning Wheel Games: How to Keep Them Legal
August 13, 2018Spinning wheel games are cropping up all over websites offering instant win prizes. Some brands also offer anyone who spins to win the additional chance enter into a grand prize sweepstakes drawing. The catch: the customer has to sign up for a newsletter or other marketing material. Several legal issues, revolve (sorry, pun intended!) around these spinning wheel games. To avoid violating sweepstakes and contest laws, brands should adopt some best practices.
Read More...Why GDPR -EU’s New Privacy Law- Matters to American Companies
April 16, 2018In the wake of the Cambridge Analytica hack of Facebook, Americans are becoming more concerned about their data. While we await the fallout in terms of regulation here in the USA, companies should be aware that Europe’s General Data Protection Regulation (GDPR) is fast approaching on May 25, 2018. GDPR outlines specific guidelines for handling EU data. Think it’s a European problem and does not apply to your company? Think again. GDPR will affect any company that collects or monitors data on an individual in the EU.
Read More...9 Common Legal Problems in Restaurant Marketing
February 26, 2018Restaurant marketing has become commonplace, but restaurant owners may not realize their efforts may create legal risk. Here are nine common legal problems that operators may confront in restaurant marketing.
Read More...Advertising Claims Substantiation: Legal, Marketing, and R&D Perspectives
February 7, 2018Claiming your product is the best in the industry? Does it have superior service to a competitor? Or perhaps you want to claim that nobody can outperform your product? This kind of advertising copy requires claim substantiation. On January 25, 2018, Kyle-Beth Hilfer spoke at ACI’s Advertising Claims Substantiation Boot Camp. She moderated a panel discussing the key roles, responsibilities, and disciplines of the members of the claim substantiation team.
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