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Retailer vs Manufacturer Liability For Product Claims
January 28, 2020If you are a retailer, you may think you can rely on the manufacturer for substantiation of all advertising claims. In reality, the calculation is not so simple when it comes to the retailer vs manufacturer. In some cases, the retailer may also have liability for unsubstantiated claims. On January 30, 2020, Kyle-Beth Hilfer will speak at ACI’s 3rd Annual Legal, Regulatory and Compliance Forum on Advertising Claims Substantiation. Her panel will explore “Differentiating Substantiation Requirements for Manufacturers and Retailers.”
Read More...New FTC Guidance: How to Avoid Legal Problems with Influencer Marketing
November 26, 2019In November 2019, the FTC issued its “Disclosures 101 for Social Media Influencers.” This blog addresses some frequently asked questions that this firm’s clients ask about influencer marketing.
Read More...Protecting A Restaurant’s Intellectual Property (and More)
October 21, 2019Protecting a restaurant’s intellectual property is about more than its trademarks and copyrights.The restaurant industry is in a state of transformation as it accesses technology and maintains connections with customers in exciting new ways. As a result, multidisciplinary threats to a restaurant brand’s reputation loom large. On November 26, 2019, Kyle-Beth Hilfer will present a CLE webinar “Protecting Intellectual Property in the Restaurant Industry: Trademarks, Copyrights, Social Media, and Marketing Issues.”
Read More...Women Owned Law Selects Kyle-Beth Hilfer for “Member Spotlight”
October 1, 2019In September 2019, Women Owned Law selected Kyle-Beth Hilfer for its monthly “member spotlight” interview. You can get to know Kyle-Beth and her law practice better by reading the full interview.
Read More...Using ADR to Resolve Intellectual Property Disputes
May 17, 2019Intellectual property litigation is on the rise, and so is alternative dispute resolution (ADR) to resolve these matters. In June 2019, Kyle-Beth Hilfer will leverage her years of experience as an ADR neutral to moderate two panels that consider the options for using ADR in intellectual property litigation.
Read More...FAQ on Cannabis Trademark Applications
May 15, 2019Cannabis, CBD, Hemp. The products are in the news and on the shelves. Businesses should be considering filing for trademark applications to protect their intellectual property. This article answers your FAQ re cannabis trademark applications.
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