Trademark Law
Intellectual Property Strategies Every CEO Needs for the Sharing Economy
March 6, 2017The “sharing economy” seeks to empower consumers by freeing them from the burdens of ownership. The savvy CEO may wonder: How can the collaborative crowd distinguish counterfeit product from my trusted trademarked or copyrighted products? How can my company remain profitable when consumers eschew new branded goods and services? In fact, the CEO should take comfort in knowing that the brand’s intellectual property remains relevant and valuable in the sharing economy.
Read More...Consumer Protection: Preparing for Evolution under President Trump
January 23, 2017With the inauguration of President Trump, I have four broad predictions about consumer protection under the new administration.
Read More...Hot Legal Issues for Marketers Summer 2016
August 5, 2016It’s August, and brands are heating up their summer campaigns and preparing for fall, Marketers tend to jump on prominent news stories and seek relevance by reacting to them. In so doing, they may run afoul of trademark laws or regulatory compliance issues. The season also brings retail challenges, as bricks and mortar stores try to sell off as much inventory as possible. Price claims in advertising also have legal consequences. Here are some “hot” legal advertising topics.
Read More...Food Law: Advertising & Marketing Concerns for Food Entrepreneurs
April 26, 2016From food subscription services to mobile food trucks, food is on the go, liberated from traditional kitchens. Food law has grown with this thriving industry. For food entrepreneurs launching or growing their businesses, here are ten advertising and marketing law issues to consider.
Read More...SURTEX Attendees: Legal Tips for Art Licensing Deals
April 21, 2016If it’s May in New York, it’s time for SURTEX. If you are an artist who licenses your art, you should be planning a trip to New York for the self-proclaimed “marketplace for original art and design.” The SURTEX show can be daunting for newcomers due to its size and scope. While your focus now may be primarily on creating art and figuring out how to transport it to New York, here are some last minute legal tips as you enter the art licensing arena.
Read More...Legal Problems for Franchisors in Social Media
April 4, 2016Social media content moves swiftly and sometimes even the best marketing teams make mistakes. Those mistakes can come back to bite a franchisor, hurting its reputation and even causing legal issues.
Read More...