Trademark Law
Trademark Concerns for Restaurants
March 6, 2019As restaurants turn increasingly to social media to lure in patrons, their legal exposure increases. On March 19, 2019, Kyle-Beth Hilfer will present at the New York County Lawyers Association’s CLE entitled “NYC Restaurant Law: Are You Ready for Business?” She will discuss best practices for protecting the restaurant’s intellectual property and promoting the brand lawfully. Below is a preview of her discussion on the most pressing concerns relating to restaurant trademarks.
Read More...Legal Problems with Loyalty Programs
December 7, 2018Many brands are offering loyalty programs to reward customers’ fidelity and capture data about their guests. This blog introduces many of the legal problems associated with implementing and running loyalty programs.
Read More...Hilfer Law Expertise Sought in Patent Arbitration Process
September 28, 2018Hilfer Law is excited to announce that ROSE Arbitration has asked Kyle-Beth Hilfer to join its panel of arbitrators. ROSE Arbitration offers an “IPRbitration” arbitration procedure to challenge a patent’s validity. This patent arbitration process offers an efficient alternative to the Inter Partes Review (IPR) process at the Patent Trial and Appeal Board (PTAB).
Read More...9 Common Legal Problems in Restaurant Marketing
February 26, 2018Restaurant marketing has become commonplace, but restaurant owners may not realize their efforts may create legal risk. Here are nine common legal problems that operators may confront in restaurant marketing.
Read More...Upcoming Webinar: Creating Cutting Edge Ad Campaigns that Protect Intellectual Property
December 27, 2017The building blocks of any brand are its trademarks, copyrights, and patents. 2018 will bring new intellectual property concerns as brands confront and leverage emerging technologies, such as cryptocurrency incentives, virtual reality, and smart objects. Marketers will need cutting-edge campaigns to stay competitive and promote a brand’s intellectual property. Join me on January 30, 2018 for a practical webinar in which you will learn about how advertising law intersects with intellectual property protection.
Read More...Design Meets Intellectual Property Law Challenges
November 5, 2017Kyle-Beth Hilfer will speak about intellectual property law challenges in hospitality design at BDNY 2017 (Boutique Design New York). Ms. Hilfer will discuss legal issues in hospitality design at the concept, manufacture, and purchasing stages. In particular, she will present the challenges of legally protecting furniture, lighting, layouts, and decor. In addition, she will explore opportunities for protecting unique and original hotel brand experiences and FF&E. Finally, Ms. Hilfer will offer best practices for avoiding intellectual property infringement and achieving protection under patent, copyright and trademark laws.
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