Trademark Law
The NFT Marketplace: Philosophy, Legal Issues, and Risk
April 25, 2022The NFT marketplace has exploded, and so has legal risk for its participants. Commercial entities and consumers alike see NFTs as marketing tools, investment strategies, and business drivers. All participants are trying to determine the rules for the road, philosophically as well as legally. This blog focuses on the philosophical underpinnings of the NFT’s ecosystem and associated legal issues.
Read More...Background Checks: An Essential Tool for Influencer Marketing, Sweepstakes, and Contests
July 12, 2021Specialized background checks are highly recommended to protect brands using influencer marketing or publicizing prize promotion winners.
Read More...How Brands Can Fight Online Defamation
May 10, 2021Brands often wonder how to protect themselves from online defamation. This article explores legal options.
Read More...Hilfer Law Recognized as 2021 Women Legal Entrepreneur of the Year
March 18, 2021Kyle-Beth Hilfer, Esq. was honored to receive the Women Owned Law (WOL) 2021 Women Legal Entrepreneur of the Year Award.
Read More...Sweepstakes or Contest Legality: How to Avoid Entrant Confusion
February 1, 2021A sweepstakes or contest may suffer from legal risk because of lack of attention to the consumer experience and entrant confusion.
Read More...Ghost Kitchens: Intellectual Property Protection and Branding
November 12, 2020Kyle-Beth Hilfer spoke about the pandemic’s effects on restaurants’ intellectual property protection and regulatory issues with branding ghost kitchens.
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