Restaurant/Food Services
Spinning Wheel Games: How to Keep Them Legal
August 13, 2018Spinning wheel games are cropping up all over websites offering instant win prizes. Some brands also offer anyone who spins to win the additional chance enter into a grand prize sweepstakes drawing. The catch: the customer has to sign up for a newsletter or other marketing material. Several legal issues, revolve (sorry, pun intended!) around these spinning wheel games. To avoid violating sweepstakes and contest laws, brands should adopt some best practices.
Read More...9 Common Legal Problems in Restaurant Marketing
February 26, 2018Restaurant marketing has become commonplace, but restaurant owners may not realize their efforts may create legal risk. Here are nine common legal problems that operators may confront in restaurant marketing.
Read More...Upcoming Webinar: Creating Cutting Edge Ad Campaigns that Protect Intellectual Property
December 27, 2017The building blocks of any brand are its trademarks, copyrights, and patents. 2018 will bring new intellectual property concerns as brands confront and leverage emerging technologies, such as cryptocurrency incentives, virtual reality, and smart objects. Marketers will need cutting-edge campaigns to stay competitive and promote a brand’s intellectual property. Join me on January 30, 2018 for a practical webinar in which you will learn about how advertising law intersects with intellectual property protection.
Read More...Design Meets Intellectual Property Law Challenges
November 5, 2017Kyle-Beth Hilfer will speak about intellectual property law challenges in hospitality design at BDNY 2017 (Boutique Design New York). Ms. Hilfer will discuss legal issues in hospitality design at the concept, manufacture, and purchasing stages. In particular, she will present the challenges of legally protecting furniture, lighting, layouts, and decor. In addition, she will explore opportunities for protecting unique and original hotel brand experiences and FF&E. Finally, Ms. Hilfer will offer best practices for avoiding intellectual property infringement and achieving protection under patent, copyright and trademark laws.
Read More...What You Need to Know Now about Running Legal Social Media Prize Promotions
July 27, 2017Kyle-Beth Hilfer recently spoke on a webinar offered by The Knowledge Group entitled “Social Media Contests and Sweepstakes: Understanding Legal Considerations and Regulations.” Social media prize promotions boost engagement and brand awareness and attract customers. While sweepstakes and contests have been around for decades, the social media context creates some unique complications. Here are three important questions you need to ask before running social media prize promotions.
Read More...Restaurant Law University: Branding and Marketing Concerns
May 23, 2017Hospitality businesses are becoming increasingly creative in their marketing, not only to win new business, but also to maintain relationships with loyal customers. On June 6, 2017, Kyle-Beth Hilfer will moderate and speak at Restaurant Law University. In her presentation on branding, she will discuss the legal implications of various branding and marketing techniques.
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