Intellectual Property
9 Common Legal Problems in Restaurant Marketing
February 26, 2018Restaurant marketing has become commonplace, but restaurant owners may not realize their efforts may create legal risk. Here are nine common legal problems that operators may confront in restaurant marketing.
Read More...Upcoming Webinar: Creating Cutting Edge Ad Campaigns that Protect Intellectual Property
December 27, 2017The building blocks of any brand are its trademarks, copyrights, and patents. 2018 will bring new intellectual property concerns as brands confront and leverage emerging technologies, such as cryptocurrency incentives, virtual reality, and smart objects. Marketers will need cutting-edge campaigns to stay competitive and promote a brand’s intellectual property. Join me on January 30, 2018 for a practical webinar in which you will learn about how advertising law intersects with intellectual property protection.
Read More...Design Meets Intellectual Property Law Challenges
November 5, 2017Kyle-Beth Hilfer will speak about intellectual property law challenges in hospitality design at BDNY 2017 (Boutique Design New York). Ms. Hilfer will discuss legal issues in hospitality design at the concept, manufacture, and purchasing stages. In particular, she will present the challenges of legally protecting furniture, lighting, layouts, and decor. In addition, she will explore opportunities for protecting unique and original hotel brand experiences and FF&E. Finally, Ms. Hilfer will offer best practices for avoiding intellectual property infringement and achieving protection under patent, copyright and trademark laws.
Read More...Restaurant Law University: Branding and Marketing Concerns
May 23, 2017Hospitality businesses are becoming increasingly creative in their marketing, not only to win new business, but also to maintain relationships with loyal customers. On June 6, 2017, Kyle-Beth Hilfer will moderate and speak at Restaurant Law University. In her presentation on branding, she will discuss the legal implications of various branding and marketing techniques.
Read More...Intellectual Property Strategies Every CEO Needs for the Sharing Economy
March 6, 2017The “sharing economy” seeks to empower consumers by freeing them from the burdens of ownership. The savvy CEO may wonder: How can the collaborative crowd distinguish counterfeit product from my trusted trademarked or copyrighted products? How can my company remain profitable when consumers eschew new branded goods and services? In fact, the CEO should take comfort in knowing that the brand’s intellectual property remains relevant and valuable in the sharing economy.
Read More...DMCA Update: Act Now to Maintain Legal Safe Harbor
December 1, 2016The US Copyright Office’s new regulations on the Digital Millennium Copyright Act (DMCA) go into effect today December 1, 2016. In order to maintain a website’s valuable DMCA safe harbor protections, service providers must conform to the new requirements.
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