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ALERT: FTC Warns Ad Industry About Reviews and Endorsements
October 13, 2021The FTC warned over 700 advertisers and agencies that it intends to regulate the industry’s use of reviews and endorsements.
Read More...Sweepstakes or Contest Legality: How to Avoid Entrant Confusion
February 1, 2021A sweepstakes or contest may suffer from legal risk because of lack of attention to the consumer experience and entrant confusion.
Read More...Ghost Kitchens: Intellectual Property Protection and Branding
November 12, 2020Kyle-Beth Hilfer spoke about the pandemic’s effects on restaurants’ intellectual property protection and regulatory issues with branding ghost kitchens.
Read More...Hot Advertising Law Issues: Summer 2020 Recap and Predictions
September 14, 2020This summer, brands scrambled to launch in e-commerce, to attract and retain customers, and to differentiate themselves. Here are ten hot advertising law issues that emerged in the Summer of 2020.
Read More...Can I Cancel My Contracts Due to Covid-19?
March 23, 2020Many businesses are wondering whether they can cancel contracts due to Covid-19. Others are trying to determine how to proceed with contracts going forward. These questions come from parties to both B2B and B2C agreements. Here are some FAQ about force majeure clauses that we are receiving at Hilfer Law along with answers.
Read More...Retailer vs Manufacturer Liability For Product Claims
January 28, 2020If you are a retailer, you may think you can rely on the manufacturer for substantiation of all advertising claims. In reality, the calculation is not so simple when it comes to the retailer vs manufacturer. In some cases, the retailer may also have liability for unsubstantiated claims. On January 30, 2020, Kyle-Beth Hilfer will speak at ACI’s 3rd Annual Legal, Regulatory and Compliance Forum on Advertising Claims Substantiation. Her panel will explore “Differentiating Substantiation Requirements for Manufacturers and Retailers.”
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