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Background Checks: An Essential Tool for Influencer Marketing, Sweepstakes, and Contests
July 12, 2021Specialized background checks are highly recommended to protect brands using influencer marketing or publicizing prize promotion winners.
Read More...New FTC Guidance: How to Avoid Legal Problems with Influencer Marketing
November 26, 2019In November 2019, the FTC issued its “Disclosures 101 for Social Media Influencers.” This blog addresses some frequently asked questions that this firm’s clients ask about influencer marketing.
Read More...Influencer Marketing Ills: Legal Problems on Instagram
April 24, 2017The Federal Trade Commission (FTC) has been watching social media influencer marketing campaigns particularly carefully. In the modern world of social media marketing, the line between acceptable business practices and illegal deceptive speech can be blurry. The government agency wants to ensure that consumers are not manipulated with endorsements and testimonials that brands have “bought.” In the first quarter of 2017, the FTC went on the prowl on Instagram to find influencers and brands whose posts may be violating the law. In April, the FTC sent over ninety letters to companies and some celebrity and other social media users, reminding them of the legal requirements for clarity in their influencer marketing.
Read More...Influencer Marketing Programs: The FTC is Watching
October 28, 2012The FTC recently closed its investigation of the Hewlett-Packard Company and its public relations firm, Porter Novelli, Inc. for violations of the 2009 Endorsement and Testimonial Guidelines. In a case that closely mirrors the Ann Taylor investigation of 2010, the FTC provided insight into how it determines whether to proceed with charges. (To read its closing letter, click here.)
Read More...Market Headwinds 2025: Legal Risk Management for Brands
January 14, 2025As brands plan for 2025, they confront significant market headwinds. Here are seven legal risk areas to track in advertising and marketing.
Read More...Hot Topics in Advertising Law 2024: Priorities and Risk Mitigation
February 13, 2024In 2024, brands and their agencies confront a heightened regulatory environment. They should address twelve hot topics in advertising law.
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