Social Media
Prize Promotions Near Top of FTC Consumer Complaint List. Do Marketers Know the Law?
March 22, 2011On March 8, 2011, the FTC released its list of Top Consumer Complaints areas for 2010. In 4th place out of ten, the category of “Prizes, Sweepstakes, and Lotteries” had 64,085 complaints, accounting for five percent of all complaints the FTC received. (See
Read More...Ten Steps for Managing Employees in Social Media
March 8, 2011As companies embrace social media in 2011, they should consider the role of their employees as their online representatives. Instead of prohibiting social media activity all together (a practice that may sustain legal challenge), companies should allow their employees a social media presence while providing some rules to govern their conversations. Well-written policies prevent public relations disasters and potential legal liability. In addition, when done properly, they also create environments that foster productivity and loyalty among employees.
Read More...Restaurants Gobbling Up Social Media Marketing
March 2, 2011Restaurants have always relied on word of mouth marketing and repeat customers to keep their businesses thriving. Social media platforms offer the restaurant industry unique strategies for public relations, by encouraging their customers to return and spread the word about their establishments. Restaurant owners are gobbling up these marketing opportunities.
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