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Mobile Marketing

New FTC Guidance: How to Avoid Legal Problems with Influencer Marketing

November 26, 2019

In November 2019, the FTC issued its “Disclosures 101 for Social Media Influencers.” This blog addresses some frequently asked questions that this firm’s clients ask about influencer marketing.

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Protecting A Restaurant’s Intellectual Property (and More)

October 21, 2019

Protecting a restaurant’s intellectual property is about more than its trademarks and copyrights.The restaurant industry is in a state of transformation as it accesses technology and maintains connections with customers in exciting new ways. As a result, multidisciplinary threats to a restaurant brand’s reputation loom large. On November 26, 2019, Kyle-Beth Hilfer will present a CLE webinar “Protecting Intellectual Property in the Restaurant Industry: Trademarks, Copyrights, Social Media, and Marketing Issues.”

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Legal Problems with Loyalty Programs

December 7, 2018

Many brands are offering loyalty programs to reward customers’ fidelity and capture data about their guests. This blog introduces many of the legal problems associated with implementing and running loyalty programs.

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Spinning Wheel Games: How to Keep Them Legal

August 13, 2018

Spinning wheel games are cropping up all over websites offering instant win prizes. Some brands also offer anyone who spins to win the additional chance enter into a grand prize sweepstakes drawing. The catch: the customer has to sign up for a newsletter or other marketing material. Several legal issues, revolve (sorry, pun intended!) around these spinning wheel games. To avoid violating sweepstakes and contest laws, brands should adopt some best practices.

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9 Common Legal Problems in Restaurant Marketing

February 26, 2018

Restaurant marketing has become commonplace, but restaurant owners may not realize their efforts may create legal risk.  Here are nine common legal problems that operators may confront in restaurant marketing.

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Upcoming Webinar: Creating Cutting Edge Ad Campaigns that Protect Intellectual Property

December 27, 2017

The building blocks of any brand are its trademarks, copyrights, and patents. 2018 will bring new intellectual property concerns as brands confront and leverage emerging technologies, such as cryptocurrency incentives, virtual reality, and smart objects. Marketers will need cutting-edge campaigns to stay competitive and promote a brand’s intellectual property. Join me on January 30, 2018 for a practical webinar in which you will learn about how advertising law intersects with intellectual property protection.

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