Intellectual Property
Intellectual Property Strategies Every CEO Needs for the Sharing Economy
March 6, 2017The “sharing economy” seeks to empower consumers by freeing them from the burdens of ownership. The savvy CEO may wonder: How can the collaborative crowd distinguish counterfeit product from my trusted trademarked or copyrighted products? How can my company remain profitable when consumers eschew new branded goods and services? In fact, the CEO should take comfort in knowing that the brand’s intellectual property remains relevant and valuable in the sharing economy.
Read More...DMCA Update: Act Now to Maintain Legal Safe Harbor
December 1, 2016The US Copyright Office’s new regulations on the Digital Millennium Copyright Act (DMCA) go into effect today December 1, 2016. In order to maintain a website’s valuable DMCA safe harbor protections, service providers must conform to the new requirements.
Read More...Artists’ Intellectual Property Builds Art Licensing Business
April 24, 2015Artists focus on their creativity, their technique, and their product. If, however, you are looking to license your art, you should be equally focused on protecting your intellectual property. Your copyrights and trademarks are the lifeblood of your art licensing business and the foundations for all your branding initiatives. In this blog post, I answer some common questions artists ask about copyrights, trademarks, and branding.
Read More...Risky Pinterest Business? Questions on Intellectual Property Protection and Brand Promotion
December 5, 2012Pinterest’s announcement last month that it would allow the creation of business accounts seemed a welcome development. After all, the site had always encouraged authenticity but had not been welcoming authentic commercial use. Now businesses can come out of the shadows and claim their board’s business pages. In so doing, they still face many unanswered questions.
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