Advertising and Marketing Law
Michigan Restaurants Lose Lawsuit Seeking Insurance Proceeds for Covid-19 Shutdown
July 8, 2020A first of its kind case underscores the difficulties restaurants may have recovering under their insurance policies for Covid-19 related losses.
Read More...A Q&A on Virtual Arbitrations during Covid-19
June 30, 2020Arbitrator Kyle-Beth Hilfer sat down for a Q&A through the New York State Bar Association about presiding over a virtual hearing during the pandemic.
Read More...U.S. Supreme Court Ruling: Why Trademark Searches Could Actually Save you Money
April 24, 2020Skipping trademark searches may cost you your profits if your trademarks infringe on third party’s rights. This week’s U.S. Supreme Court decision in Romag Fasteners, Inc. v. Fossil Group, Inc. underscores why trademark searches can actually end up saving you money.
Read More...Can I Cancel My Contracts Due to Covid-19?
March 23, 2020Many businesses are wondering whether they can cancel contracts due to Covid-19. Others are trying to determine how to proceed with contracts going forward. These questions come from parties to both B2B and B2C agreements. Here are some FAQ about force majeure clauses that we are receiving at Hilfer Law along with answers.
Read More...Retailer vs Manufacturer Liability For Product Claims
January 28, 2020If you are a retailer, you may think you can rely on the manufacturer for substantiation of all advertising claims. In reality, the calculation is not so simple when it comes to the retailer vs manufacturer. In some cases, the retailer may also have liability for unsubstantiated claims. On January 30, 2020, Kyle-Beth Hilfer will speak at ACI’s 3rd Annual Legal, Regulatory and Compliance Forum on Advertising Claims Substantiation. Her panel will explore “Differentiating Substantiation Requirements for Manufacturers and Retailers.”
Read More...New FTC Guidance: How to Avoid Legal Problems with Influencer Marketing
November 26, 2019In November 2019, the FTC issued its “Disclosures 101 for Social Media Influencers.” This blog addresses some frequently asked questions that this firm’s clients ask about influencer marketing.
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