Privacy Policies and Data Collection: Top 10 Steps to Take in 2011

2011 will test the boundaries of personal privacy in marketing. Consumers share their personally identifiable information (PII) on social media networks with little understanding that marketers silently track their preferences, their dislikes, and their PII. In many instances, marketers store the information and even resell it to third parties. The conflict between marketers’ targeted use of personally identifiable information (PII) and respect for consumers’ personal privacy will be at the forefront of regulatory efforts this year.

Kyle-Beth Hilfer Discusses Privacy Issues with the Media in January, 2011

In January, 2011, Kyle-Beth Hilfer discussed with different media outlets the legal issues relating to privacy.

On 1/19/11, Fox Business News quoted Kyle-Beth concerning privacy issues, data collection, and the possibility of “Do Not Track” legislation.