What Every Marketer Needs to Know about Trademarks

Every marketer needs to know some basic facts about trademarks to ensure the brand she is building has protection. Here is a short course in trademark law that will allow you to understand some basic concepts.

Fair Use is an Exception to Copyright Law

I am frequently asked by clients if they can make use of someone else’s intellectual property. The myths abound. Here are three: Just because it’s an educational use doesn’t mean it’s a fair use (although it helps). Just because something lives in the public eye doesn’t mean it’s not protected by copyright or other intellectual property laws. (Consider the Hollywood Sign which is protected by trademark law.) Just because you’ve taken less than 10% of a work doesn’t mean you aren’t infringing on the copyright for that work

Copyright owners also operate under misconceptions. The most common mistake is believing that when a third party cannot prove fair use, its use of a copyrighted work will be considered infringing.

Fast Talkers Not Needed: FCC Updates “Contest Rule”

Times have changed, and the FCC has noticed. For almost four decades since 1976, we have heard fast talking announcers on radio and television, rushing through legal disclaimers at the end of commercials for contests. The FCC’s “contest rule” had required full disclosure on air of material terms of a contest or sweepstakes. (See 47 C.F.R. Section 73.1216.) Recently, the FCC adopted revised rules that would allow broadcasters to refer consumers to an Internet website instead of reading contest rules on air.

How Your Sweepstakes Rules Can Protect You

Here’s a great court case that proves the power of having well-drafted rules for your contest or sweepstakes. Even better, the court case involves a plaintiff unsuccessfully suing the FTC.

Artists’ Intellectual Property Builds Art Licensing Business

Artists focus on their creativity, their technique, and their product. If, however, you are looking to license your art, you should be equally focused on protecting your intellectual property. Your copyrights and trademarks are the lifeblood of your art licensing business and the foundations for all your branding initiatives. In this blog post, I answer some common questions artists ask about copyrights, trademarks, and branding.

Exploring the Legalities of Amazon Giveaway

Last month, Amazon launched its “Amazon Giveaway” program. It offers two no frills sweepstakes options to users. The sponsor signs up, chooses the prize, and Amazon does the rest, including offering the sponsor access to Amazon’s vast shipping capabilities. Amazon Giveaway may draw brands away from social media pages for simple sweepstakes, but its one size fits all approach is not right for every advertiser or every sweepstakes. The program makes legal assumptions about sweepstakes law and may leave brands assuming certain legal risks.