Kyle-Beth Hilfer quoted in New York Law Journal on Attorney Marketing Strategies

The New York Law Journal has published several articles that quote Kyle-Beth Hilfer.

The first is “Using Covid-19 as a Springboard for New Marketing Activity.” A second article is “Social Media Activity for the Solo Attorney.” Kyle-Beth’s marketing practices  reflect the collective wisdom of her advertising and marketing law clients. Over the years, as she has provided legal counsel on branding, Kyle-Beth has had the great pleasure to learn from her clients. Effective attorney marketing, like effective legal advocacy, is honest, creative, and focused on helping others. Kyle-Beth strives to reflect those humanist values in her social media presence and activity.

Earlier this year, The New York Law Journal also published  “Maximize Speaking and Attendance at Conferences,” again quoting Kyle-Beth Hilfer. While that article went live just as the Covid-19 pandemic shut down many in-person conferences, the article contains many tips applicable to virtual conferences. Attorney marketing is most effective when tied to persuasive and informative content. Kyle-Beth is a prolific speaker. She enjoys teaching conference attendees about how to identify their business and legal risks. When Kyle-Beth attends or speaks at any kind of event, her goal is always attendee empowerment.