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Insights

Hidden Legal Landmines in Managing Social Media Proliferation

January 5, 2012

Today, The Altimeter Group released its new report “A Strategy for Managing Social Media Proliferation” authored by Jeremiah Owyang. (See below.) In the report, Altimeter explains that companies’ resources are strained to manage all their social media operations and may need the help of outside vendors. The report offers a fascinating look at the current chaotic state of social media management and some possible solutions.

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What the U.S. Constitution Teaches About Drafting Social Media Policies

December 19, 2011

I was a history major in college, and I learned to value lessons from our past. When I read that Supreme Court Justice Breyer was the first US Supreme Court justice to participate in a live streaming social media event this past July, I noted that one of our most historic institutions, the Supreme Court, was taking a giant step forward into the future. I was even more struck when I heard what the event was about. Justice Breyer was teaching Tunisian scholars about drafting a constitution for their fledgling democracy, and he was using the American constitution as the lesson book. Powerful lessons from history indeed!

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Lessons from the FTC Settlement with Facebook

December 6, 2011

Facebook and the FTC have announced a settlement over charges that Facebook’s 2009 retroactive changes of users’ privacy settings constituted deceptive behavior. Much of the settlement is a rehash of what we already know, namely that Facebook was pursuing aggressively the erosion of privacy and that the FTC wants companies to implement comprehensive privacy programs that are flexible as new business practices emerge. The most interesting aspects of the settlement are as follows:

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Legal Requirements for Architecting a Social Media Marketing Plan

November 28, 2011

In September, I met web strategist Jeremiah Owyang, Industry Analyst at Altimeter at FSMU 2011. Jeremiah and I recently discussed his KMWorld speech “Social Readiness: Architecting a Connected Enterprise.” I share five areas for questions and thoughts here.

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What does the Possible FTC Settlement with Facebook Mean?

November 10, 2011

The Wall Street Journal is reporting that the FTC is near settlement with Facebook over charges that its 2009 retroactive changes of users’ privacy settings constituted deceptive behavior.

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A Menu of Intellectual Property Strategies–Restaurant Management

November 8, 2011

I co-authored an article with Jess Collen, partner in Collen IP’s Restaurant and Food Services Group, on ways restaurants can use intellectual property laws to further their business interests. This article first appeared in the September 28, 2011 edition of rmgmtmagazine.com.

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