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Art Licensing: Key Legal Terms from the Manufacturer’s Perspective
May 17, 2011One of the biggest art licensing shows, Surtex, is happening in New York this week. Licensing Show 2011 is Las Vegas is approaching in June. Last week, I reviewed some the key provisions of an art license. This week, I examine an art license from the Licensee/Manufacturer’s perspective.
Read More...Art Licensing: Key Legal Terms from the Artist’s Perspective
May 10, 2011With Surtex coming in a week and Licensing Show 2011 approaching in June, I thought it would be appropriate to review some of the key terms of an art license. The heart of the license is the grant of rights and the compensation provisions. This week’s blog post offers advice to the Artist Licensor. Next week, I will provide examine an art license from the Licensee/Manufacturer’s perspective.
Read More...Kyle-Beth Hilfer quoted in The Prepaid Press about Groupon Class Action Lawsuits
May 9, 2011Kyle-Beth Hilfer was quoted in The Prepaid Press’ article “Group Buying is a Hot Trend: Can Deals Make Loyal Customers?”. She comments about the class action lawsuits pending against Groupon. See http://bit.ly/ipQ7B6.
Read More...GSMI Mobile Marketing Strategies Summit: Sandwiched by FTC Enforcement and Class Action Litigation
May 3, 2011Last week, I spoke at the GSMI Mobile Marketing Strategies Summit in San Francisco on running mobile promotions. The Summit’s timing was impeccable. Before the Summit, the FTC announced enforcement actions under the TCPA and the Telemarketing Sales Rule. Immediately after the Summit, class action lawyers filed complaints based on mobile marketers’ practice of confirming consumers’ desire to opt-out. With flip cameras going by the wayside and smartphones increasing in market share, mobile devices are increasingly important in our lives. As brands step into this nascent space, it is crucial to understand the legal issues that permeate mobile marketing.
Read More...Five Common Legal Errors in Internet and Social Media Marketing
April 25, 2011I have met a surprising number of experienced business people who do not budget for legal advice. Here are five common legal mistakes in Internet and social media marketing that can result in financial penalties and business interruption.
Read More...Kyle-Beth Hilfer quoted on Social Media in New York Times/MetLife E-Newsletter
April 18, 2011Kyle-Beth Hilfer was interviewed and quoted about managing employees in social media. You can find the discussion in “Outlook on Benefits,” an e-newsletter for human resources and employee benefits managers created in partnership with The New York Times and MetLife.
Thank you to The New York Times and MetLife for allowing reprint rights on this blog.