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Legal Requirements for Architecting a Social Media Marketing Plan
November 28, 2011In September, I met web strategist Jeremiah Owyang, Industry Analyst at Altimeter at FSMU 2011. Jeremiah and I recently discussed his KMWorld speech “Social Readiness: Architecting a Connected Enterprise.” I share five areas for questions and thoughts here.
Read More...What does the Possible FTC Settlement with Facebook Mean?
November 10, 2011The Wall Street Journal is reporting that the FTC is near settlement with Facebook over charges that its 2009 retroactive changes of users’ privacy settings constituted deceptive behavior.
Read More...A Menu of Intellectual Property Strategies–Restaurant Management
November 8, 2011I co-authored an article with Jess Collen, partner in Collen IP’s Restaurant and Food Services Group, on ways restaurants can use intellectual property laws to further their business interests. This article first appeared in the September 28, 2011 edition of rmgmtmagazine.com.
Read More...Online Marketers Need to Know about FTC Proposed Changes to Mail Order Rule
October 31, 2011If you follow advertising law, you know that the FTC is in the process of reviewing all of its agency rules and guides to conform them to modern marketplace realities. Earlier this month, the FTC announced proposed changes to the Mail or Telephone Order Merchandise Rule, and it opened the changes for public comment.
Read More...Drafting Social Media Policies to Minimize Legal Risk of an NLRB Complaint
October 12, 2011Last week, I discussed how the NLRB’s August, 2011 report on social media investigations has ushered in a new age of corporate social media policies. We find little solace in the recent administrative law judge ruling that Knauz BMW had fired properly an employee because some of his Facebook posts were not protected (others were). The same ruling also declared the employer’s policy overly broad and ordered the dealer to post a notice informing employees of their rights.
Read More...The Age of Corporate Social Media Policies 2.0 (aka What the NLRB Did This Summer)
October 4, 2011On August 18, 2011, the National Labor Relations Board’s (NLRB) Acting General Counsel released a report concerning social media cases in the past year. Anyone involved with developing or enforcing social media policies should read this report, coupled with the September Hispanics United of Buffalo decision. Together, these developments have ushered in a new age in drafting corporate social media policies.
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