Trademark Law
Five Common Legal Errors in Internet and Social Media Marketing
April 25, 2011I have met a surprising number of experienced business people who do not budget for legal advice. Here are five common legal mistakes in Internet and social media marketing that can result in financial penalties and business interruption.
Read More...And the Oscar Goes To….Brand Marketers with a Clear Vision
March 3, 2011Were you as bored by this year’s Oscar presentations as I was? James Franco and Ann Hathaway were supposed to provide a young and hip version of the Oscar brand. I’m not sure that seeing James Franco in drag qualifies. But when technology revived Bob Hope as a host, or when Billy Crystal took the stage, the Oscar brand came back to life!
Read More...Fox Business News quotes Kyle-Beth Hilfer on Trademark Protection
February 15, 2011On February 3, Fox Business News published an article for small business owners on how to handle a trademark violation. Kyle-Beth offered advice to readers about how to confirm trademark infringement exists and how to use a cease and desist letter properly.
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