Speaking Engagements
What You Need to Know Now about Running Legal Social Media Prize Promotions
July 27, 2017Kyle-Beth Hilfer recently spoke on a webinar offered by The Knowledge Group entitled “Social Media Contests and Sweepstakes: Understanding Legal Considerations and Regulations.” Social media prize promotions boost engagement and brand awareness and attract customers. While sweepstakes and contests have been around for decades, the social media context creates some unique complications. Here are three important questions you need to ask before running social media prize promotions.
Read More...Restaurant Law University: Branding and Marketing Concerns
May 23, 2017Hospitality businesses are becoming increasingly creative in their marketing, not only to win new business, but also to maintain relationships with loyal customers. On June 6, 2017, Kyle-Beth Hilfer will moderate and speak at Restaurant Law University. In her presentation on branding, she will discuss the legal implications of various branding and marketing techniques.
Read More...SURTEX Attendees: Legal Tips for Art Licensing Deals
April 21, 2016If it’s May in New York, it’s time for SURTEX. If you are an artist who licenses your art, you should be planning a trip to New York for the self-proclaimed “marketplace for original art and design.” The SURTEX show can be daunting for newcomers due to its size and scope. While your focus now may be primarily on creating art and figuring out how to transport it to New York, here are some last minute legal tips as you enter the art licensing arena.
Read More...Legal Response to Newcomers’ Concerns in Launching Social Media Campaigns
November 12, 2012October, 2012 was a busy month for social media panels in Westchester, NY where my offices are located. I spoke at the Westchester County Bar Association about “The Evolution of Lawyers’ Ethics: Traps in Traditional Transactions and in the Use of Social Media” and at the Ad Club of Westchester on “Real World Successes (and Lessons Learned) with Social Media.”
Read More...Personalized Service: Using Social Media to Showcase the People Behind the Brand
September 27, 2011Last week, I spoke at FOHBOH’s FoodServices Social Media Universe conference about implementing social media policies for employees. The restaurant industry has a uniquely positive energy towards both its customers and its employees. While many industries think about reaching customers through social media, the restaurant industry is ahead of the curve in its desire to embrace the concept of employees as brand ambassadors. Indeed, we all know that business relationships are built on trust and confidence. Social media presents a unique opportunity for the customer not only to know the brand but also to know the people behind the brand.
Read More...Four Trends in Prize Promotions on Social Media and Mobile Platforms
August 2, 2011In my webinar last month, I identified four trends in the evolution of prize promotions on social media and mobile platforms.
Read More...