Social Media
New FTC Guidance: How to Avoid Legal Problems with Influencer Marketing
November 26, 2019In November 2019, the FTC issued its “Disclosures 101 for Social Media Influencers.” This blog addresses some frequently asked questions that this firm’s clients ask about influencer marketing.
Read More...Protecting A Restaurant’s Intellectual Property (and More)
October 21, 2019Protecting a restaurant’s intellectual property is about more than its trademarks and copyrights.The restaurant industry is in a state of transformation as it accesses technology and maintains connections with customers in exciting new ways. As a result, multidisciplinary threats to a restaurant brand’s reputation loom large. On November 26, 2019, Kyle-Beth Hilfer will present a CLE webinar “Protecting Intellectual Property in the Restaurant Industry: Trademarks, Copyrights, Social Media, and Marketing Issues.”
Read More...Women Owned Law Selects Kyle-Beth Hilfer for “Member Spotlight”
October 1, 2019In September 2019, Women Owned Law selected Kyle-Beth Hilfer for its monthly “member spotlight” interview. You can get to know Kyle-Beth and her law practice better by reading the full interview.
Read More...Trademark Concerns for Restaurants
March 6, 2019As restaurants turn increasingly to social media to lure in patrons, their legal exposure increases. On March 19, 2019, Kyle-Beth Hilfer will present at the New York County Lawyers Association’s CLE entitled “NYC Restaurant Law: Are You Ready for Business?” She will discuss best practices for protecting the restaurant’s intellectual property and promoting the brand lawfully. Below is a preview of her discussion on the most pressing concerns relating to restaurant trademarks.
Read More...Legal Problems with Loyalty Programs
December 7, 2018Many brands are offering loyalty programs to reward customers’ fidelity and capture data about their guests. This blog introduces many of the legal problems associated with implementing and running loyalty programs.
Read More...Spinning Wheel Games: How to Keep Them Legal
August 13, 2018Spinning wheel games are cropping up all over websites offering instant win prizes. Some brands also offer anyone who spins to win the additional chance enter into a grand prize sweepstakes drawing. The catch: the customer has to sign up for a newsletter or other marketing material. Several legal issues, revolve (sorry, pun intended!) around these spinning wheel games. To avoid violating sweepstakes and contest laws, brands should adopt some best practices.
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