Social Media
Sweepstakes or Contest Legality: How to Avoid Entrant Confusion
February 1, 2021A sweepstakes or contest may suffer from legal risk because of lack of attention to the consumer experience and entrant confusion.
Read More...Auto-Renewal Subscriptions Face New Legal Requirements in New York
November 23, 2020In November 2020, New York passed a new law with detailed requirements for auto-renewal subscriptions. Learn about compliance here.
Read More...Ghost Kitchens: Intellectual Property Protection and Branding
November 12, 2020Kyle-Beth Hilfer spoke about the pandemic’s effects on restaurants’ intellectual property protection and regulatory issues with branding ghost kitchens.
Read More...U.S. Supreme Court Ruling: Why Trademark Searches Could Actually Save you Money
April 24, 2020Skipping trademark searches may cost you your profits if your trademarks infringe on third party’s rights. This week’s U.S. Supreme Court decision in Romag Fasteners, Inc. v. Fossil Group, Inc. underscores why trademark searches can actually end up saving you money.
Read More...Retailer vs Manufacturer Liability For Product Claims
January 28, 2020If you are a retailer, you may think you can rely on the manufacturer for substantiation of all advertising claims. In reality, the calculation is not so simple when it comes to the retailer vs manufacturer. In some cases, the retailer may also have liability for unsubstantiated claims. On January 30, 2020, Kyle-Beth Hilfer will speak at ACI’s 3rd Annual Legal, Regulatory and Compliance Forum on Advertising Claims Substantiation. Her panel will explore “Differentiating Substantiation Requirements for Manufacturers and Retailers.”
Read More...New FTC Guidance: How to Avoid Legal Problems with Influencer Marketing
November 26, 2019In November 2019, the FTC issued its “Disclosures 101 for Social Media Influencers.” This blog addresses some frequently asked questions that this firm’s clients ask about influencer marketing.
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