Privacy
Sweepstakes and Prize Offers Create Interdisciplinary Legal Risks for Marketers
March 8, 2013Consumers love prizes, but they hate being deceived by illegal and false promises of prizes. They especially hate when they have been lured into giving away personal information or spending money needlessly. Sweepstakes and contests require detailed legal vetting, but so do the advertising and marketing messages that accompany these prize promotions.
Read More...Privacy Policies and Data Collection: Top 10 Steps to Take in 2011
February 15, 20112011 will test the boundaries of personal privacy in marketing. Consumers share their personally identifiable information (PII) on social media networks with little understanding that marketers silently track their preferences, their dislikes, and their PII. In many instances, marketers store the information and even resell it to third parties. The conflict between marketers’ targeted use of personally identifiable information (PII) and respect for consumers’ personal privacy will be at the forefront of regulatory efforts this year.
Read More...