February 2018
9 Common Legal Problems in Restaurant Marketing
February 26, 2018Restaurant marketing has become commonplace, but restaurant owners may not realize their efforts may create legal risk. Here are nine common legal problems that operators may confront in restaurant marketing.
Read More...Advertising Claims Substantiation: Legal, Marketing, and R&D Perspectives
February 7, 2018Claiming your product is the best in the industry? Does it have superior service to a competitor? Or perhaps you want to claim that nobody can outperform your product? This kind of advertising copy requires claim substantiation. On January 25, 2018, Kyle-Beth Hilfer spoke at ACI’s Advertising Claims Substantiation Boot Camp. She moderated a panel discussing the key roles, responsibilities, and disciplines of the members of the claim substantiation team.
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