Promotions & Sweepstakes

Guiding Clients through the Regulatory Maze
Promotions and sweepstakes are critical components of corporate communications campaigns. Now, more than ever, companies are turning to these marketing tools to generate excitement about their products and build a loyal customer base. Technology has taken these promotions into unchartered territory. As marketers venture into games that utilize user generated content or text message entry, they need advice from a specialized social media promotions lawyer. Kyle-Beth Hilfer demystifies the maze of 50 states’ laws and federal regulations that govern all forms of promotions. Her legal acumen and creativity assist clients in leveraging this unique marketing opportunity.Kyle-Beth excels at working cooperatively with marketing professionals and supporting their creative instincts. Marketers frequently retain her early in the creative process so she can facilitate the development of unique promotions that are legally compliant.

Kyle-Beth advises on the following types of promotions:

Sweepstakes Contests Instant win games Social media programs Mobile marketing programs Viral promotions Coupons Rebates Premium offers Gift cards

Trial offers Incentive programs Online promotions User Generated Content Telecommunications marketing Negative Options Continuity Programs Free offers Sports and event marketing

Kyle-Beth routinely offers the following services in connection with promotions and sweepstakes:

• Designing promotion structures
• Drafting official and abbreviated rules
• Advising on mobile marketing opt-in and text message entry
• Creating promotions on social media platforms
• Drafting legal disclaimers for all media
• Reviewing all advertising materials, including POS material
• Advising on state registration and bonding requirements
• Ensuring compliance with Children’s Online Privacy Protection Act
• Advising on e-promotions
• Drafting sponsorship and prize fulfillment agreements
• Advising on winner issues
• Drafting winners’ affidavits and publicity releases

Podcasts To hear podcasts of Kyle-Beth’s July, 2011 webinar, Rewards, Challenges and Legal Risks in Social Media and Online Contests, Sweepstakes and Prize Promotions, click here. This webinar was co-sponsored by Collen IP.