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Internet & New Media Law

Ensuring Legal Compliance in the New Media Landscape

In this era of information and new media, emerging technologies are creating a complex maze of legal regulation. Businesses are eager to use new media to communicate information about their brand, and technology is often progressing faster than the law. In such unchartered territory, it is essential to have comprehensive legal guidance from an attorney who keeps up with the latest technologies. Whether a client is launching a user generated content promotion, exploiting social media, or delving into the world of augmented or virtual reality, Kyle-Beth Hilfer can help navigate the newly arising legal regulations and case law.

Areas of advice:
  • Virtual/augmented reality
  • 3d Printing intellectual property issues
  • Social media
  • Mobile marketing
  • App development
  • Sweepstakes, games, contests on new media platforms
  • Advertising and marketing programs in new media
  • Data security and privacy policies
  • Native advertising
  • Testimonials and endorsements in cyberspace
  • Influencer agreements
  • Telemarketing and e-mail marketing
  • Intellectual property protection
  • Geo-location technology
  • E-commerce agreements
  • Website, agency, and vendor agreements

Featured

Market Headwinds 2025: Legal Risk Management for Brands

January 14, 2025

As brands plan for 2025, they confront significant market headwinds. Here are seven legal risk areas to track in advertising and marketing.

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Hilfer Law’s 2024 Dispute Resolution Insights: Arbitration and Mediation

December 5, 2024

The landscape of dispute resolution is ever-evolving, presenting new challenges and opportunities. In 2024, Kyle-Beth Hilfer a seasoned arbitrator and mediator, provided her insights at high-profile events on dispute resolution.

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Kyle-Beth Hilfer Quoted in The New York Times On Sweepstakes Ambiguity

November 6, 2024

Kyle-Beth Hilfer explained to The New York Times that businesses and political campaigns must follow federal and state laws when running prize promotions.

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