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Internet & New Media Law

Ensuring Legal Compliance in the New Media Landscape

In this era of information and new media, emerging technologies are creating a complex maze of legal regulation. Businesses are eager to use new media to communicate information about their brand, and technology is often progressing faster than the law. In such unchartered territory, it is essential to have comprehensive legal guidance from an attorney who keeps up with the latest technologies. Whether a client is launching a user generated content promotion, exploiting social media, or delving into the world of augmented or virtual reality, Kyle-Beth Hilfer can help navigate the newly arising legal regulations and case law.

Areas of advice:
  • Virtual/augmented reality
  • 3d Printing intellectual property issues
  • Social media
  • Mobile marketing
  • App development
  • Sweepstakes, games, contests on new media platforms
  • Advertising and marketing programs in new media
  • Data security and privacy policies
  • Native advertising
  • Testimonials and endorsements in cyberspace
  • Influencer agreements
  • Telemarketing and e-mail marketing
  • Intellectual property protection
  • Geo-location technology
  • E-commerce agreements
  • Website, agency, and vendor agreements

Featured

Kyle-Beth Hilfer Quoted in The New York Times On Sweepstakes Ambiguity

November 6, 2024

Kyle-Beth Hilfer explained to The New York Times that businesses and political campaigns must follow federal and state laws when running prize promotions.

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Hot Topics in Advertising Law 2024: Priorities and Risk Mitigation

February 13, 2024

In 2024, brands and their agencies confront a heightened regulatory environment. They should address twelve hot topics in advertising law.

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Alternate Dispute Resolution Options for Copyright Disputes

November 21, 2023

Kyle-Beth Hilfer discussed various alternate dispute resolution options for copyright disputes of all sizes. 

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