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"The words of my book nothing, the drift of it everything."
Walt Whitman
“Information is the oxygen of the modern age. It seeps through the walls topped by barbed wire; it wafts across the electrified borders.”
Ronald Reagan

Internet and New Media Law

New MediaEnsuring Legal Compliance in the New Media Landscape

In this era of information and new media, emerging technologies are creating a complex maze of legal regulation. Businesses are eager to use new media to communicate information about their brand, and technology is often progressing faster than the law. In such unchartered territory, it is essential to have comprehensive legal guidance from a specialized social media attorney.

Whether a client is launching a user generated content promotion, disseminating viral messages, using text messaging for marketing, or joining social media for the first time, Kyle-Beth Hilfer can help navigate the newly arising legal regulations and case law.

For companies embarking into the world of social media, Kyle-Beth can work to develop a comprehensive policy to govern workplace legal issues. She can also help protect intellectual property interests on the Internet and determine which social media platforms work best for particular marketing campaigns.

Areas of advice:

  • Social media
  • Mobile marketing
  • Sweepstakes, games, contests on new media platforms
  • Advertising and marketing programs in new media
  • Blogs
  • Testimonials and endorsements in cyberspace
  • Telemarketing and e-mail marketing
  • E-commerce agreements
  • Website agreements
  • Data security and privacy policies
  • Intellectual property
  • Domain name selection and infringement
  • Green marketing
  • Negative options
  • Children’s Online Privacy Protection Act

Kyle-Beth has published the following articles on the emerging area of social media: