Advertising & Marketing Law

Advocating for Commercial Speech

The 1st Amendment protects commercial speech, but unlike ordinary speech, it must not be deceptive or misleading. In the mercurial media landscape, where is the line between “puffery” to promote a product and misleading speech? What regulations impact the proposed copy? When developing creative advertising campaigns, companies rely on Kyle-Beth Hilfer to help them navigate the complex web of legal regulations and case law.

Kyle-Beth works collaboratively with marketing professionals to reduce legal risk while accomplishing her clients’ creative goals. Whether launching an advertising campaign, publishing a catalog, spearheading a social media campaign or running a sweepstakes, clients turn to Kyle-Beth early in the development process as a critical member of the team. They value her keen attention to detail, comprehensive knowledge of advertising laws, and clearly drafted documents. Kyle-Beth ensures legal compliance so that clients can focus on bringing their artistic message to the world.

Kyle-Beth works closely with her advertising and marketing clients on a broad range of services: