Legal Lessons from Nutrisystem’s Pinterest Testimonial Campaign

On July 12, 2012, the National Advertising Division of the Council of Better Business Bureaus (NAD) completed its review of Nutrisystem, Inc.’s Pinterest campaign entitled “Real consumers. Real success.” The NAD’s press release announced that Nutrisystem’s weight loss success profiles constituted consumer testimonials and should be in compliance with the FTC Endorsement and Testimonial Guidelines.